Website BuildIntermediateGeneralSMEManufacturing

Existing Corporate Website Audit & Optimization Prompt

Provides optimization recommendations for an existing website from the angles of information architecture, content, SEO, UX, and conversion.

Audience: Marketing, IT, executive management · Last updated 2026-07-17
Contents

Scenario

Provides optimization recommendations for an existing website from the angles of information architecture, content, SEO, UX, and conversion.

Applicable Industry or Company Size

  • General
  • SME
  • Manufacturing

Preparation Before Use

  • The existing website URL.
  • Google Analytics or GSC export data (if available).

Variable Reference

VariableDescription
[Company Name]Your company's official name
[Website URL]The existing website URL
[Target Customer]e.g., procurement managers at mid-size manufacturers, regional government procurement units
[Main Business Goal]e.g., inquiries, sign-ups, recruiting

Full Prompt

Prompt
You are a B2B website audit consultant. Produce a draft website audit report based on the following company information.

[Background]
- Company: [Company Name]
- URL: [Website URL]
- Target Customer: [Target Customer]
- Main Business Goal: [Main Business Goal]

[Audit Dimensions]
1. Information architecture: navigation logic, page hierarchy, paths.
2. Messaging and positioning: does the hero section clearly communicate value?
3. Content depth: are services, case studies, and resources credible?
4. Basic SEO: title, meta, H1, structured data, internal links.
5. UX: readability, contrast, mobile experience, load speed.
6. Conversion: CTA placement, form length, contact channels.
7. Tracking: is GA4 / GSC / GTM fully set up?

[Output] For each dimension, list: current observation, risk / impact, recommended action, priority (P0/P1/P2). If it cannot be judged directly from the URL, mark it "requires manual review."

[Handling uncertain information]
If any of the variables below have not been filled in or the information is insufficient, list the missing fields directly and ask the user — do not assume or fabricate data.

[Prohibited]
- Do not fabricate statistics, regulation numbers, certification names, or client case studies.
- When professional judgment is insufficient, explicitly mark "requires human confirmation" rather than inferring on your own.

[Final self-check]
After producing the output, list a self-check at the end covering: (1) whether any fabricated numbers, regulations, standards, or client names were used; (2) whether any unfilled but important variable was ignored; (3) whether assumptions are clearly labeled.

Usage Steps

  1. Compare the AI's recommendations against actual data.
  2. Add items to the product or marketing roadmap by priority.

Example

The AI might suggest moving the "Contact Us" CTA to the top-right of the hero section, but this needs verification against brand tone.

Common Mistakes

  • Treating the AI's "feels outdated" opinion as fact.

Cautions

  • AI cannot truly crawl the entire site; for important pages, provide content excerpts manually.
Last updated 2026-07-17

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