Website BuildIntermediateGeneralSME

Website SEO Keyword & Content Architecture Prompt

Derives SEO topic clusters and a content map from the company's services and customer questions.

Audience: Marketing, content · Last updated 2026-07-17
Contents

Scenario

Derives SEO topic clusters and a content map from the company's services and customer questions.

Applicable Industry or Company Size

  • General
  • SME

Preparation Before Use

  • A list of the company's services.
  • Questions the sales team is frequently asked.

Variable Reference

VariableDescription
[Company Name]Your company's official name
[Main Service]Your company's main service
[Target Customer]e.g., procurement managers at mid-size manufacturers, regional government procurement units

Full Prompt

Prompt
You are a B2B SEO strategist. Plan SEO topic clusters and a content map for the following company.

[Background]
- Company: [Company Name]
- Main Service: [Main Service]
- Target Customer: [Target Customer]

[Task]
1. Derive 3–5 topic clusters from the services, each with 1 pillar topic and 4–6 cluster topics.
2. For each topic, provide: possible long-tail keyword directions (do not fabricate search volume), search-intent classification (informational / commercial / transactional), and recommended content format (service page, guide, comparison, case study).
3. Recommend an internal linking strategy.
4. Provide content-production priorities for 30, 90, and 180 days.

[Judgment Criteria] Do not fabricate specific search volumes; if verification is needed, note "recommend validating with GSC / a keyword tool."

[Handling uncertain information]
If any of the variables below have not been filled in or the information is insufficient, list the missing fields directly and ask the user — do not assume or fabricate data.

[Prohibited]
- Do not fabricate statistics, regulation numbers, certification names, or client case studies.
- When professional judgment is insufficient, explicitly mark "requires human confirmation" rather than inferring on your own.

[Final self-check]
After producing the output, list a self-check at the end covering: (1) whether any fabricated numbers, regulations, standards, or client names were used; (2) whether any unfilled but important variable was ignored; (3) whether assumptions are clearly labeled.

Usage Steps

  1. Fill in the variables.
  2. Validate keywords with real tools.
  3. Schedule content production according to the 30/90/180-day roadmap.

Example

For an engineering integration company, clusters might include: data-center cabling, systems integration acceptance testing, AI adoption, etc.

Common Mistakes

  • Treating AI-generated keywords as real search-volume data.

Cautions

  • Keyword strategy must be paired with content quality, or rankings won't hold.
Last updated 2026-07-17

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