Website BuildIntermediateGeneralSME
Website SEO Keyword & Content Architecture Prompt
Derives SEO topic clusters and a content map from the company's services and customer questions.
Audience: Marketing, content · Last updated 2026-07-17
Contents
Scenario
Derives SEO topic clusters and a content map from the company's services and customer questions.
Applicable Industry or Company Size
- General
- SME
Preparation Before Use
- A list of the company's services.
- Questions the sales team is frequently asked.
Variable Reference
| Variable | Description |
|---|---|
| [Company Name] | Your company's official name |
| [Main Service] | Your company's main service |
| [Target Customer] | e.g., procurement managers at mid-size manufacturers, regional government procurement units |
Full Prompt
Prompt
You are a B2B SEO strategist. Plan SEO topic clusters and a content map for the following company. [Background] - Company: [Company Name] - Main Service: [Main Service] - Target Customer: [Target Customer] [Task] 1. Derive 3–5 topic clusters from the services, each with 1 pillar topic and 4–6 cluster topics. 2. For each topic, provide: possible long-tail keyword directions (do not fabricate search volume), search-intent classification (informational / commercial / transactional), and recommended content format (service page, guide, comparison, case study). 3. Recommend an internal linking strategy. 4. Provide content-production priorities for 30, 90, and 180 days. [Judgment Criteria] Do not fabricate specific search volumes; if verification is needed, note "recommend validating with GSC / a keyword tool." [Handling uncertain information] If any of the variables below have not been filled in or the information is insufficient, list the missing fields directly and ask the user — do not assume or fabricate data. [Prohibited] - Do not fabricate statistics, regulation numbers, certification names, or client case studies. - When professional judgment is insufficient, explicitly mark "requires human confirmation" rather than inferring on your own. [Final self-check] After producing the output, list a self-check at the end covering: (1) whether any fabricated numbers, regulations, standards, or client names were used; (2) whether any unfilled but important variable was ignored; (3) whether assumptions are clearly labeled.
Usage Steps
- Fill in the variables.
- Validate keywords with real tools.
- Schedule content production according to the 30/90/180-day roadmap.
Example
For an engineering integration company, clusters might include: data-center cabling, systems integration acceptance testing, AI adoption, etc.
Common Mistakes
- Treating AI-generated keywords as real search-volume data.
Cautions
- Keyword strategy must be paired with content quality, or rankings won't hold.
Last updated 2026-07-17
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