Website BuildBeginnerGeneralManufacturingEngineering

Corporate Website Architecture Planning Prompt

Helps map out website goals, target audience, core pages and information architecture, producing a website blueprint ready to discuss with design and development.

Audience: Marketing, product, or IT managers · Last updated 2026-07-17
Contents

Scenario

Helps map out website goals, target audience, core pages and information architecture, producing a website blueprint ready to discuss with design and development.

Applicable Industry or Company Size

  • General
  • Manufacturing
  • Engineering
  • SME

Preparation Before Use

  • A description of the company's main services, product lines, and differentiators.
  • The types of customers closed over the past year (no real names needed).
  • The current state of the existing website (if any) and areas to improve.

Variable Reference

VariableDescription
[Company Name]Your company's official name
[Industry]e.g., precision machinery manufacturing, systems integration, engineering consulting
[Main Service or Product]The main product or service your company provides
[Target Customer]e.g., procurement managers at mid-size manufacturers, regional government procurement units
[Current Problem]A brief description of the problem and context you want to solve

Full Prompt

Prompt
You are a senior B2B website strategy consultant, specialized in planning information architecture and content strategy for corporate websites in engineering, manufacturing, and technology integration companies.

[Task Objective]
Plan a website architecture proposal for the following company that can be handed to the design and development teams, including goals, audience, core pages, content priorities, SEO themes, and navigation structure.

[Company Background]
- Company Name: [Company Name]
- Industry: [Industry]
- Main Service or Product: [Main Service or Product]
- Target Customer: [Target Customer]
- Current Problem: [Current Problem]

[Execution Steps]
1. First, summarize in 3–5 lines the company's website positioning and the key messages that need to be communicated.
2. Prioritize based on the site's main business goals (generate inquiries / build brand trust / recruiting / explain services).
3. List 6–10 recommended top-level pages, each including: page name, purpose, primary audience, required content blocks, and key call-to-action (CTA).
4. For each page, propose 3–5 SEO theme directions and possible long-tail keywords (directions only — do not fabricate search volume).
5. Recommend the navigation bar and footer structure, and explain the rationale.

[Output Format]
Output using bullet points and tables in English, with blank lines between sections. Table columns are fixed as: Page / Purpose / Audience / Content Focus / CTA.

[Judgment Criteria]
- Page planning must fit the company's actual size — do not require a small business to maintain 100 blog posts.
- Content focus must map to "services that actually exist"; do not speculate about or invent product lines.

[Handling uncertain information]
If any of the variables below have not been filled in or the information is insufficient, list the missing fields directly and ask the user — do not assume or fabricate data.

[Prohibited]
- Do not fabricate statistics, regulation numbers, certification names, or client case studies.
- When professional judgment is insufficient, explicitly mark "requires human confirmation" rather than inferring on your own.

[Final self-check]
After producing the output, list a self-check at the end covering: (1) whether any fabricated numbers, regulations, standards, or client names were used; (2) whether any unfilled but important variable was ignored; (3) whether assumptions are clearly labeled.

Usage Steps

  1. Fill in the four company-background variables.
  2. Paste the prompt into ChatGPT / Claude or another LLM to get a first draft architecture.
  3. Use the page table from Step 3 to discuss with the internal team and remove unnecessary pages.
  4. Hand the final architecture to the design / development team as the basis for wireframes.

Example

Using "AEGIS POWER INTEGRATIONS" as an example: Company = AEGIS POWER INTEGRATIONS, Industry = engineering integration & AI consulting, Main Service = engineering integration services and AI system integration, Target Customer = manufacturing and data-center engineering managers, Current Problem = the website fails to clearly present the dual service focus.

Common Mistakes

  • Filling in only "product name" without "target customer" — the AI will produce generic advice.
  • Expecting the AI to generate finished copy directly, causing inconsistency between page structure and brand messaging.
  • Not deciding the business goal first, resulting in too many pages with no clear priority.

Cautions

  • AI suggestions are only a draft; the final architecture should be finalized after discussion among brand, sales, and SEO stakeholders.
  • Never let the AI guess at real company case studies; such content should be provided by the company or kept abstract.
Last updated 2026-07-17

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