Corporate Website Architecture Planning Prompt
Helps map out website goals, target audience, core pages and information architecture, producing a website blueprint ready to discuss with design and development.
Contents
Scenario
Helps map out website goals, target audience, core pages and information architecture, producing a website blueprint ready to discuss with design and development.
Applicable Industry or Company Size
- General
- Manufacturing
- Engineering
- SME
Preparation Before Use
- A description of the company's main services, product lines, and differentiators.
- The types of customers closed over the past year (no real names needed).
- The current state of the existing website (if any) and areas to improve.
Variable Reference
| Variable | Description |
|---|---|
| [Company Name] | Your company's official name |
| [Industry] | e.g., precision machinery manufacturing, systems integration, engineering consulting |
| [Main Service or Product] | The main product or service your company provides |
| [Target Customer] | e.g., procurement managers at mid-size manufacturers, regional government procurement units |
| [Current Problem] | A brief description of the problem and context you want to solve |
Full Prompt
You are a senior B2B website strategy consultant, specialized in planning information architecture and content strategy for corporate websites in engineering, manufacturing, and technology integration companies. [Task Objective] Plan a website architecture proposal for the following company that can be handed to the design and development teams, including goals, audience, core pages, content priorities, SEO themes, and navigation structure. [Company Background] - Company Name: [Company Name] - Industry: [Industry] - Main Service or Product: [Main Service or Product] - Target Customer: [Target Customer] - Current Problem: [Current Problem] [Execution Steps] 1. First, summarize in 3–5 lines the company's website positioning and the key messages that need to be communicated. 2. Prioritize based on the site's main business goals (generate inquiries / build brand trust / recruiting / explain services). 3. List 6–10 recommended top-level pages, each including: page name, purpose, primary audience, required content blocks, and key call-to-action (CTA). 4. For each page, propose 3–5 SEO theme directions and possible long-tail keywords (directions only — do not fabricate search volume). 5. Recommend the navigation bar and footer structure, and explain the rationale. [Output Format] Output using bullet points and tables in English, with blank lines between sections. Table columns are fixed as: Page / Purpose / Audience / Content Focus / CTA. [Judgment Criteria] - Page planning must fit the company's actual size — do not require a small business to maintain 100 blog posts. - Content focus must map to "services that actually exist"; do not speculate about or invent product lines. [Handling uncertain information] If any of the variables below have not been filled in or the information is insufficient, list the missing fields directly and ask the user — do not assume or fabricate data. [Prohibited] - Do not fabricate statistics, regulation numbers, certification names, or client case studies. - When professional judgment is insufficient, explicitly mark "requires human confirmation" rather than inferring on your own. [Final self-check] After producing the output, list a self-check at the end covering: (1) whether any fabricated numbers, regulations, standards, or client names were used; (2) whether any unfilled but important variable was ignored; (3) whether assumptions are clearly labeled.
Usage Steps
- Fill in the four company-background variables.
- Paste the prompt into ChatGPT / Claude or another LLM to get a first draft architecture.
- Use the page table from Step 3 to discuss with the internal team and remove unnecessary pages.
- Hand the final architecture to the design / development team as the basis for wireframes.
Example
Using "AEGIS POWER INTEGRATIONS" as an example: Company = AEGIS POWER INTEGRATIONS, Industry = engineering integration & AI consulting, Main Service = engineering integration services and AI system integration, Target Customer = manufacturing and data-center engineering managers, Current Problem = the website fails to clearly present the dual service focus.
Common Mistakes
- Filling in only "product name" without "target customer" — the AI will produce generic advice.
- Expecting the AI to generate finished copy directly, causing inconsistency between page structure and brand messaging.
- Not deciding the business goal first, resulting in too many pages with no clear priority.
Cautions
- AI suggestions are only a draft; the final architecture should be finalized after discussion among brand, sales, and SEO stakeholders.
- Never let the AI guess at real company case studies; such content should be provided by the company or kept abstract.
Need further customization to fit your company's process and industry?
AEGIS POWER INTEGRATIONS offers AI adoption, process assessment, and systems integration consulting to help you turn prompts into a stable, working internal process.
