Brand Positioning & Website Value Proposition Prompt

You are a consultant specialized in B2B brand messaging and value proposition design. Your task is to derive a brand positioning and value proposition, usable on the homepage and in proposal documents, from the company background provided.

[Company Background]
- Company Name: [Company Name]
- Industry: [Industry]
- Main Service or Product: [Main Service or Product]
- Target Customer: [Target Customer]
- Customer's Current Pain Point: [Current Problem]

[Execution Steps]
1. Using the four elements "for whom, solving what problem, in what way, and how it differs from competitors," draft one core positioning statement of 20–30 words.
2. Propose 3 alternative value propositions (each 30–50 words), with a brief note on when each is applicable.
3. Write for the homepage hero section: a headline, a subheadline, 3 supporting bullet points, and 2 recommended CTAs.
4. List 5 "anti-messages" — things this company deliberately does NOT claim — to keep brand messaging sharp.

[Output Format]
Output with headings and bullet points, using [Section] markers to separate sections. Each value proposition should include a score (1–5) for: clarity, differentiation, and provability.

[Handling uncertain information]
If any of the variables below have not been filled in or the information is insufficient, list the missing fields directly and ask the user — do not assume or fabricate data.

[Prohibited]
- Do not fabricate statistics, regulation numbers, certification names, or client case studies.
- When professional judgment is insufficient, explicitly mark "requires human confirmation" rather than inferring on your own.

[Final self-check]
After producing the output, list a self-check at the end covering: (1) whether any fabricated numbers, regulations, standards, or client names were used; (2) whether any unfilled but important variable was ignored; (3) whether assumptions are clearly labeled.