Website BuildIntermediateGeneralSMEEngineering
B2B Corporate Homepage Copywriting Prompt
Produces complete homepage copy for a corporate website in a structured way: hero, service summary, social proof, CTA, and FAQ.
Audience: Marketing, content editors · Last updated 2026-07-17
Contents
Scenario
Produces complete homepage copy for a corporate website in a structured way: hero, service summary, social proof, CTA, and FAQ.
Applicable Industry or Company Size
- General
- SME
- Engineering
- Manufacturing
Preparation Before Use
- A finalized brand value proposition.
- Short descriptions of 3–5 core services or products.
- Approved, publishable customer types (no names).
Variable Reference
| Variable | Description |
|---|---|
| [Company Name] | Your company's official name |
| [Industry] | e.g., precision machinery manufacturing, systems integration, engineering consulting |
| [Main Service] | Your company's main service |
| [Target Customer] | e.g., procurement managers at mid-size manufacturers, regional government procurement units |
| [Brand Value Proposition] | The finalized one-sentence brand positioning |
Full Prompt
Prompt
You are a B2B website copywriting expert. Based on the following company information, write complete homepage copy in a professional, clear tone, avoiding marketing slogans. [Company Information] - Company Name: [Company Name] - Industry: [Industry] - Main Service: [Main Service] - Target Customer: [Target Customer] - Brand Value Proposition: [Brand Value Proposition] [Page Structure] 1. Hero: headline (6–10 words), subheadline (15–25 words), 1 primary CTA + 1 secondary CTA. 2. Quick trust block: 3 provable capability statements (under 8 words each). 3. Service summary: 30–45 words per service + 3 concrete benefits to the customer. 4. Who we're for: 3 ideal customer profiles (industry, size, situation). 5. FAQ: 4 questions, each answer 30–60 words, avoiding fabricated promises. 6. Closing CTA: 2 types — Contact Us Now, Schedule a Consultation. [Judgment Criteria] - Every sentence must map to a "service actually provided" — do not invent features that don't exist. - Avoid specific figures (e.g., number of clients, projects, satisfaction rate) unless already provided by the user. [Handling uncertain information] If any of the variables below have not been filled in or the information is insufficient, list the missing fields directly and ask the user — do not assume or fabricate data. [Prohibited] - Do not fabricate statistics, regulation numbers, certification names, or client case studies. - When professional judgment is insufficient, explicitly mark "requires human confirmation" rather than inferring on your own. [Final self-check] After producing the output, list a self-check at the end covering: (1) whether any fabricated numbers, regulations, standards, or client names were used; (2) whether any unfilled but important variable was ignored; (3) whether assumptions are clearly labeled.
Usage Steps
- Fill in company information and value proposition.
- After getting the AI draft, have a colleague familiar with the business proofread every "benefit" claim.
- Before publishing, double-check for any unverified figures.
Example
When filling in AEGIS POWER INTEGRATIONS, the AI can first produce a neutral draft; before adoption, the sales manager must confirm the service descriptions.
Common Mistakes
- Pasting the AI's "served 100+ clients" claim directly onto the website.
- Making unverified promises in the FAQ, such as "completed within 7 days."
Cautions
- Never let the AI invent statistics or client names out of thin air.
Last updated 2026-07-17
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