Website BuildIntermediateGeneralSMEEngineering

B2B Corporate Homepage Copywriting Prompt

Produces complete homepage copy for a corporate website in a structured way: hero, service summary, social proof, CTA, and FAQ.

Audience: Marketing, content editors · Last updated 2026-07-17
Contents

Scenario

Produces complete homepage copy for a corporate website in a structured way: hero, service summary, social proof, CTA, and FAQ.

Applicable Industry or Company Size

  • General
  • SME
  • Engineering
  • Manufacturing

Preparation Before Use

  • A finalized brand value proposition.
  • Short descriptions of 3–5 core services or products.
  • Approved, publishable customer types (no names).

Variable Reference

VariableDescription
[Company Name]Your company's official name
[Industry]e.g., precision machinery manufacturing, systems integration, engineering consulting
[Main Service]Your company's main service
[Target Customer]e.g., procurement managers at mid-size manufacturers, regional government procurement units
[Brand Value Proposition]The finalized one-sentence brand positioning

Full Prompt

Prompt
You are a B2B website copywriting expert. Based on the following company information, write complete homepage copy in a professional, clear tone, avoiding marketing slogans.

[Company Information]
- Company Name: [Company Name]
- Industry: [Industry]
- Main Service: [Main Service]
- Target Customer: [Target Customer]
- Brand Value Proposition: [Brand Value Proposition]

[Page Structure]
1. Hero: headline (6–10 words), subheadline (15–25 words), 1 primary CTA + 1 secondary CTA.
2. Quick trust block: 3 provable capability statements (under 8 words each).
3. Service summary: 30–45 words per service + 3 concrete benefits to the customer.
4. Who we're for: 3 ideal customer profiles (industry, size, situation).
5. FAQ: 4 questions, each answer 30–60 words, avoiding fabricated promises.
6. Closing CTA: 2 types — Contact Us Now, Schedule a Consultation.

[Judgment Criteria]
- Every sentence must map to a "service actually provided" — do not invent features that don't exist.
- Avoid specific figures (e.g., number of clients, projects, satisfaction rate) unless already provided by the user.

[Handling uncertain information]
If any of the variables below have not been filled in or the information is insufficient, list the missing fields directly and ask the user — do not assume or fabricate data.

[Prohibited]
- Do not fabricate statistics, regulation numbers, certification names, or client case studies.
- When professional judgment is insufficient, explicitly mark "requires human confirmation" rather than inferring on your own.

[Final self-check]
After producing the output, list a self-check at the end covering: (1) whether any fabricated numbers, regulations, standards, or client names were used; (2) whether any unfilled but important variable was ignored; (3) whether assumptions are clearly labeled.

Usage Steps

  1. Fill in company information and value proposition.
  2. After getting the AI draft, have a colleague familiar with the business proofread every "benefit" claim.
  3. Before publishing, double-check for any unverified figures.

Example

When filling in AEGIS POWER INTEGRATIONS, the AI can first produce a neutral draft; before adoption, the sales manager must confirm the service descriptions.

Common Mistakes

  • Pasting the AI's "served 100+ clients" claim directly onto the website.
  • Making unverified promises in the FAQ, such as "completed within 7 days."

Cautions

  • Never let the AI invent statistics or client names out of thin air.
Last updated 2026-07-17

Need further customization to fit your company's process and industry?

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