How to Use AI to Plan a Corporate Website
Use AI to speed up information architecture, content inventory, and SEO topic ideation — without treating AI output as final.
What you'll learn
- Use AI to quickly produce a draft website structure.
- Distinguish between content that's 'deliverable' and content that 'needs human review.'
Step-by-step guide
What AI is good at
Page lists, content frameworks, SEO topic clusters, FAQ questions, and first-draft copy.
What requires human sign-off
Brand messaging, how much detail to disclose in case studies, compliance clauses, and visual direction.
Recommended workflow
1. Use a 'website architecture planning prompt' to produce a draft; 2. Use a 'value proposition prompt' to unify messaging; 3. Use a 'homepage copy prompt' to produce a first draft; 4. Have someone familiar with the business proofread it; 5. Run a pre-launch checklist prompt before going live.
Collaborating with design / development
Import the page tables generated by AI directly into Figma or your project management tool to cut down on duplicate data entry.
Good example / Bad example
Have sales first provide a service list and customer types, then use AI to generate the structure.
Let AI invent services that don't actually exist from scratch.
Common mistakes
- Publishing 'customer numbers' described by AI directly on the website.
Cautions
- SEO descriptions must match actual content to avoid being misleading.
Related prompts
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Need help customizing this for your company and industry?
AEGIS provides enterprise AI adoption, process assessment, and systems integration consulting to help you turn prompts and AI tips into reliable internal workflows.