Website BuildIntermediateGeneralSME
Landing Page Design Prompt
Designs a high-conversion landing page structure and copy skeleton for a single campaign, whitepaper, or offer.
Audience: Marketing, sales · Last updated 2026-07-17
Contents
Scenario
Designs a high-conversion landing page structure and copy skeleton for a single campaign, whitepaper, or offer.
Applicable Industry or Company Size
- General
- SME
Preparation Before Use
- The campaign / whitepaper topic and the offer provided.
- The type of lead information you want to capture.
Variable Reference
| Variable | Description |
|---|---|
| [Company Name] | Your company's official name |
| [Target Customer] | e.g., procurement managers at mid-size manufacturers, regional government procurement units |
| [Campaign or Offer] | The topic being promoted on the landing page |
| [Primary Action] | The action you want the user to complete, e.g., download the whitepaper |
Full Prompt
Prompt
You are a B2B conversion rate optimization consultant. Write a landing-page structure and copy skeleton for the following campaign. [Background] - Company: [Company Name] - Target Audience: [Target Customer] - Campaign or Offer: [Campaign or Offer] - Primary Action: [Primary Action] [Structure] 1. Hero: headline, subheadline, CTA. 2. 3 reasons why it's worth reading / attending. 3. Content / agenda summary. 4. Who it's for / not for. 5. Objection handling (3 questions). 6. Copy near the form and a privacy notice. 7. First draft of the thank-you page. [Judgment Criteria] Do not use unproven claims such as "guaranteed X-times growth." [Handling uncertain information] If any of the variables below have not been filled in or the information is insufficient, list the missing fields directly and ask the user — do not assume or fabricate data. [Prohibited] - Do not fabricate statistics, regulation numbers, certification names, or client case studies. - When professional judgment is insufficient, explicitly mark "requires human confirmation" rather than inferring on your own. [Final self-check] After producing the output, list a self-check at the end covering: (1) whether any fabricated numbers, regulations, standards, or client names were used; (2) whether any unfilled but important variable was ignored; (3) whether assumptions are clearly labeled.
Usage Steps
- Fill in the variables.
- Confirm data-collection purposes with compliance.
- Track actual conversion after launch.
Example
When promoting an "AI Adoption Health-Check Consultation," the primary action could be set as booking a 30-minute online consultation.
Common Mistakes
- Overly exaggerated copy.
- Missing an explanation of "who it's not for," resulting in low-quality leads.
Cautions
- Data collection must comply with applicable data privacy regulations.
Last updated 2026-07-17
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