Website BuildIntermediateGeneralSME

Landing Page Design Prompt

Designs a high-conversion landing page structure and copy skeleton for a single campaign, whitepaper, or offer.

Audience: Marketing, sales · Last updated 2026-07-17
Contents

Scenario

Designs a high-conversion landing page structure and copy skeleton for a single campaign, whitepaper, or offer.

Applicable Industry or Company Size

  • General
  • SME

Preparation Before Use

  • The campaign / whitepaper topic and the offer provided.
  • The type of lead information you want to capture.

Variable Reference

VariableDescription
[Company Name]Your company's official name
[Target Customer]e.g., procurement managers at mid-size manufacturers, regional government procurement units
[Campaign or Offer]The topic being promoted on the landing page
[Primary Action]The action you want the user to complete, e.g., download the whitepaper

Full Prompt

Prompt
You are a B2B conversion rate optimization consultant. Write a landing-page structure and copy skeleton for the following campaign.

[Background]
- Company: [Company Name]
- Target Audience: [Target Customer]
- Campaign or Offer: [Campaign or Offer]
- Primary Action: [Primary Action]

[Structure]
1. Hero: headline, subheadline, CTA.
2. 3 reasons why it's worth reading / attending.
3. Content / agenda summary.
4. Who it's for / not for.
5. Objection handling (3 questions).
6. Copy near the form and a privacy notice.
7. First draft of the thank-you page.

[Judgment Criteria] Do not use unproven claims such as "guaranteed X-times growth."

[Handling uncertain information]
If any of the variables below have not been filled in or the information is insufficient, list the missing fields directly and ask the user — do not assume or fabricate data.

[Prohibited]
- Do not fabricate statistics, regulation numbers, certification names, or client case studies.
- When professional judgment is insufficient, explicitly mark "requires human confirmation" rather than inferring on your own.

[Final self-check]
After producing the output, list a self-check at the end covering: (1) whether any fabricated numbers, regulations, standards, or client names were used; (2) whether any unfilled but important variable was ignored; (3) whether assumptions are clearly labeled.

Usage Steps

  1. Fill in the variables.
  2. Confirm data-collection purposes with compliance.
  3. Track actual conversion after launch.

Example

When promoting an "AI Adoption Health-Check Consultation," the primary action could be set as booking a 30-minute online consultation.

Common Mistakes

  • Overly exaggerated copy.
  • Missing an explanation of "who it's not for," resulting in low-quality leads.

Cautions

  • Data collection must comply with applicable data privacy regulations.
Last updated 2026-07-17

Need further customization to fit your company's process and industry?

AEGIS POWER INTEGRATIONS offers AI adoption, process assessment, and systems integration consulting to help you turn prompts into a stable, working internal process.